It has been said for quite a while now that the rise of online media, specifically blogs and social media, threatens to condemn traditional print media to increasing irrelevance and eventual extinction. It’s staggeringly evident from all recent statistics that the reading time, in terms of man-hours and woman-hours, spent on social media is rapidly rising whereas that spent on traditional print media is on the wane. Within the last decade, more than a billion people have joined Facebook, and this is just one of the social media sites on the internet. Within the same period, the number of print copies sold by newspapers has steadily fallen. Some iconic print publications, such as Britannica encyclopedia, have closed shop within this period, and this is attributable to the slump in sales.

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